As firms think about the idol group within a business strategy, they commercialize the excessive sexual pictures they portray ( Eun, 2019 , p
Brand new baglayeo picture exists as the idols haven’t been this new representatives in making its tunes. The guts-aged men firms who carry out idol communities feel the capability to construction the complete concept of lady groups’ music and you may pictures ( Warwick, 2007 , p. 93). 27). This concept has emerged given that a technique girls communities purchased to advertise the photographs and you will musical because the delivery off lady organizations instance S.Elizabeth.S. and you can Fin K.L.
Various other recognized experience could have been the aid of the phrase “face such as fruits,” (gwajeubsang for the Korean), definition a facial “leaking that have liquid when bitten,” that has been created inside the 2015. Likening a female idol’s face in order to an apple emphasizes the woman purity and you will loveliness. It’s led to the popularity of the latest “face for example fruits” click here to read makeup research since 2016, with a focus into an excellent “absolute, brush, and bubbly” artistic ( Eun, 2019 , p. 177). Although not, it gives go up to your most passive females means by the likening a female to help you a fruit which is planning to “end up being used.” Basically, the lady classification players don college or university clothing, revealing their reasonable bust, straight legs, versatile waists, and you can an effective “face particularly good fresh fruit” to offer a picture of an early on and couch potato but really sexual woman.
Up against the women and submissive girl group, an alternative brand of girl classification keeps starred in the past several years. When you look at the K-pop, new strong image of an effective Ssen unni will generates “girl-crush.” The lady-break layout stands for a robust passion and you will attraction towards the a female that does not involve sexual attitude. 74). The feminine fans who incorporate her-break concept get to be the keen supporters of the strong and you can book sisters, who is going to criticize societal issues myself and express women’s thoughts regarding their life, loves, and also the monetary facts. several They are certainly not afraid that individuals you’ll respect them given that lesbians while they know their appeal into Ssen unni is not an intimate one out of regards to antique sex norms; as an alternative, it is a form of enjoy having profitable women who have shown the overall performance, strengths, and you may devotion.
It is an exceptionally strict girls connecting relationship, exceeding that usual friendship, that’s distinguished from the an especially advanced away from psychological closeness ( Kim, 2017 , p
To learn the significance of the woman-smash design in K-pop music, we could consider the similar notion of “girl stamina” which starred in the us. Since the Gonick (2006) put it “Girl electricity remembers the brand new strong and you can competitive possible off females just like the really as the reconstitution of woman culture due to the fact a positive push looking at worry about-expression through style, ideas, and a carry out-it-oneself (DIY) method of cultural manufacturing” (p. 7). Females admirers look forward to how they may be “sexy, upset, and strong at the same time” (p. 8). The characteristics out of lady energy and Ssen unni are very similar in this it embody different inclinations of being “naughty,” “mad,” and you will “effective.” This is why, “sexy” the most important components of the Ssen unni for the conservative Korean area, since the girl sexiness is due to the lady unique identity and you can stylishness. In other word, getting slutty ‘s the effective way the brand new Ssen unni regulation the woman label and offer a robust voice towards admirers.
Ladies admirers comprehend what types of overall performance and you will opportunities they may be able cultivate while the independent anybody in the area due to appreciating the attractive qualities of your Ssen unni. They understand that women focus on besides their looks, also certain characteristics, eg “speaking knowledge, friendly conclusion, attractive system, and you will intelligence” ( Kim, 2017 , p. 74). For example, (G)-We DLE possess appeared because most recent female classification embodying this strong picture. The top, Soyeon, definitely participates into the songwriting and you can designing the new choreography on sounds, and you may she in public places expresses just what she wishes would in her own jobs. Put another way, this woman is sufficiently strong enough in order to ruin new silence produced by the new antique sex norms in order to has actually notice-regard.